The Primary Core™ System

Hip Hook (Mark)

Hip pain, low back pain, sciatica. It's often the same hidden muscle driving all of it. The Hip Hook reaches it.

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Rs. 17,549.00

Rs. 17,549.00 ~~Rs. 19,499.00~~ -10%

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YOUR PAIN HAS A SOURCE. THIS REACHES IT.

DON’T MASK THE PAIN AND FIGHT THE SYMPTOMS. ALETHA ADDRESSES THE ROOT CAUSE

Up to 20% off the Set · 60-day returns · Free physio consult

Try it for 60 days. If it’s not the missing piece, return it.

Description

If you’ve tried PT, massage, stretching, and the pain keeps coming back, the problem is likely not where you’re feeling it. The iliacus and psoas, the deep hip flexors at the center of your body’s alignment, are the muscles most conventional tools simply can’t reach.

The Hip Hook was designed by a physical therapist specifically to target them, replicating a hands-on clinical technique that previously required an office visit. Its precision tip and rotating mechanism apply sustained, targeted pressure to both muscles with control you can feel.

In one randomized controlled trial, participants experienced a 27% reduction in pain after a single 90-second session.* Because the iliacus and psoas sit at the center of the body’s alignment, releasing them is the first step, and often the most impactful one, toward resolving pain that has traveled far from its source.

* In a randomized controlled trial of 25 participants with chronic lower back pain. Results may vary.

What's Included

The Hip Hook (Mark): Targeted release for the iliacus and psoas muscles

Complimentary Physio Consultation — Opt in for a complimentary 20-minute virtual consultation with our expert physiotherapists after your purchase.

Customer Support: Real physical therapists and movement specialists answer your questions

Will this work for me?

The Aletha devices are designed for people who’ve already tried everything (PT, chiropractors, massage, foam rolling) and still haven’t found lasting relief. If that sounds like you, there’s a strong chance muscle tension in your keystone muscles (like the iliacus and psoas) is the missing piece.

71% of participants experienced reduced muscle tension after just one 90-second session,* and 57% of customers report pain relief.** If chronic muscle tension has been overlooked in your care, this addresses something most other tools simply can’t reach.

*In a randomized controlled trial of 25 participants with chronic lower back pain. Results may vary.

**Based on a survey of 377 Aletha customers. User-reported experiences. Results may vary.

COMPLETE THE SYSTEM

One tool fixes one problem. The 'full body system' fixes all of them.

Tension in your hips affects your back. Your back affects your neck. Your neck affects your sleep. The Full Body Release System addresses the complete chain.

Full Body Release System | ₹29,676
Regular Price: ₹37,095
Save ₹7,419 with the set

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See it in Action

The Hip Hook targets the muscles that are tight in nearly everyone

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The hip flexor muscles are prone to developing tension for many reasons: excessive sitting, poor posture, instability, past injuries, and overuse. This pulls joints out of alignment, restricts mobility, and becomes both the signal and source of chronic pain.

The Hip Hook provides sustained pressure for 90 seconds to interrupt the pain-spasm cycle, restore blood flow, calm the nervous system, and allow the muscle to release.

Proven Results

71%

felt reduced muscle tension after one session

More than 7 out of 10 participants experienced a meaningful decrease in muscle tightness after releasing their iliacus and psoas muscles with the Hip Hook.

27%

pain reduction in just 90 seconds

Participants experienced a 27% decrease in pain after using the Hip Hook for 90 seconds.

19%

more effective than stretching alone

Participants using the Hip Hook consistently (3x/week) for 4 weeks experienced 19% less pain than others who only did stretching.

2 weeks

Pain improvements lasted post-treatment

Participants reported that pain levels remained lower even after 2 weeks without using the Hip Hook

Results from a randomized controlled trial of participants with chronic low back pain (n=25). Individual results may vary

Tension in these muscles can contribute to pain

Lower Back Pain

When the iliacus and psoas muscles are tight, they pull the pelvis forward, straining spinal joints, twisting discs, and overworking the muscles in your back and glutes. The result? Stiffness, imbalance, and persistent pain.

SI Joint Pain

A tight iliacus pulls your pelvis forward, while the piriformis tugs in the opposite direction. This muscle imbalance creates torque around the SI joint, leading to pain, instability, and inflammation.

Hip Crease Pain

Even if you've been told you have arthritis or a labral tear, that may not be what's causing your pain. When the iliacus and psoas are tight, they compress the hip joint, shift alignment, and create groin pain that mimics joint issues.

Sciatica

A tight iliacus misaligns your pelvis, twisting the spine and overloading the piriformis. That compresses the sciatic nerve leading to pain radiating down your leg.

Thigh Pain

When the iliacus and psoas are tight, they pull the pelvis forward and rotate the leg inward, overstretching the muscles along the front and inner thigh. That constant tension creates strain, aching, and a pulling sensation that runs down through the thigh.

Knee Pain

When your iliacus is tight, it rotates your leg inward, making it difficult for your kneecap to glide in its groove, leading to rubbing and grinding. This rotation also causes pulling on the inside of your knee and pressure on the outside of your knee.

Foot Pain

When the iliacus muscle is tight, it rotates your pelvis forward and your leg inward. That shifts how your foot strikes the ground, flattening your arch and pushing your big toe outward. Over time, that misalignment leads to plantar fasciitis, bunions, and painful steps.

Outer Hip Pain

A tight iliacus tilts the pelvis and compresses the hip, forcing the IT band and the muscles along the outside of your hip, like the TFL and gluteus medius, to overwork. That constant friction and tension leads to the sharp, nagging pain you feel on the outer hip.

Glute Pain

When the iliacus is tight, it tilts the pelvis forward and shifts load onto the glutes and piriformis, forcing them to compensate for lost hip stability. Those overworked muscles become inflamed and tender, causing the deep ache or tightness you feel in your glutes.

Tight Hip Flexors Can Affect Your Entire Body

When the iliacus, psoas, and hip rotators like the piriformis are tight, it tips and twists the pelvis and creates a ripple effect of pain and alignment issues through the hips, spine, and lower body.

Pulls your pelvis forward
Strains the SI joint
Compresses the hip joint
Twists the lower back
Rotates your leg inward
Strains the inside and compresses the outside of the knee
Moves the patella laterally
Overpronates the foot
Strains the big toe

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How to use the Hip Hook ?

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Designed to Replace My Fingers

"After 25 years of clinical practice and treating thousands of patients, I kept finding the same hidden pattern, a tight iliacus muscle driving pain that no one was addressing. I designed the Hip Hook to give you the same deep release my patients get in my office, in the comfort of your own home."

Christine Annie, MPT - Founder of Aletha

As Featured In:

Their Pain Was Real. So Are Their Results.

5 / 5

Why Aletha The Hip Hook vs. Everything Else

← Scroll to compare →

Feature	Hip Hook (Mark)	Office Visits	Percussion	Stretch & Exercise
Targets the missing piece	✓ Deep hip tension	Varies by Provider	✕	Varies by Provider
Immediate relief	✓ Often	Varies by Provider	Temporary	Varies by Provider
Time required	✓ 3 minutes	45+ minutes	10+ minutes	15+ minutes
Use at home, anytime	✓	✕	✓	Depends
Led by clinicians	✓ PT-designed	✓	Rarely	Sometimes
Precise pressure	✓ Psoas & Iliacus	Most aren't hands-on	✕	✕
Lasting results	✓ With regular use	Varies by Provider	✕	Needs muscle release first
Price	✓ ₹19,499	₹1 Lakh/year	₹4,400–₹70,500	Free - ₹2 Lakh/year